Portfolio · Plafond-tillift
Plafond-tillift conversion-focused for a niche market
Product presentation and attracting new customers for a supplier of ceiling hoists. Clearly designed and built around one central question: “how does this visitor get to a conversation?”
In this niche market the visitor usually knows exactly what they are looking for — so you cannot afford to waste space. The site is entirely geared to that question.
01
About this project
Plafond-tillift presents the range of a supplier in the same specialist market as Tiltechniek: ceiling hoists for care settings and for the home. The visitor usually arrives with a concrete question and has little time for distractions.
That is why the site is short and clear: product information takes centre stage and every section leads logically to a moment of contact.
Within a few seconds the visitor knows whether this is what they are looking for, and how to proceed.
Findability is geared to specific search terms. The market is small enough that a few good pages, provided they are well maintained, attract a large share of the visits via Google.
02
What we deliver
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Contact first
Every section leads to contact or an enquiry.
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Clear product information
No noise, only what the visitor is looking for.
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Easy to find in the niche
Specific search terms, a strong position.
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Quick to update
A compact set-up, easy to adjust.
Note: the text above describes the project as it stood at the moment the website was delivered. In the years since, a lot may have changed on a site; some of the projects shown here are also no longer managed by InnoDIGI. For the current picture, the live website is always leading.
Would you like a conversion-focused niche site too?
For specialist products or services we build small, effective sites that do exactly what they need to do.