Portfolio · Reyimpo
Reyimpo findable without an advertising budget
Reyimpo asked us for a modern site that is so easy to find that advertising in Google could be scaled back. That goal has been amply achieved.
A fine example of what a solid technical foundation, sharp copy and consistent maintenance do for your findability in the long term.
01
About this project
Reyimpo had a fixed advertising budget with Google: money every month that makes the phone ring, but that also stops as soon as the tap is turned off. The question to us was clear: can you make a website that is so easy to find that we can scale back that budget?
We designed and built the site with findability (SEO) as the starting point. In practice that means: a fast, clean HTML foundation that search engines understand well, texts with clear headings, and a menu that is logical for visitors and Google alike.
Besides technology, it takes some thinking: which search terms do you want to be found on, how do you position your products and services against the competition, and which pages are worth writing out?
The result: findability in Google that has grown considerably, and an advertising budget that could come down.
02
What we deliver
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A fast foundation
Short loading times — good for your visitors and for your place in Google.
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A clear structure
Pages and headings that search engines understand.
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Texts with a plan
Pages written around the questions people actually search for.
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Maintenance
You keep a good place in Google by keeping up.
Note: the text above describes the project as it stood at the moment the website was delivered. In the years since, a lot may have changed on a site; some of the projects shown here are also no longer managed by InnoDIGI. For the current picture, the live website is always leading.
Want to become less dependent on advertising too?
We are happy to look at your site and your current situation, and tell you honestly what can realistically be achieved with findability without advertising.